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How does it feel when your product is shown on the first page of google?

Surreal!

Right, This is what is achieved by Search Engine Optimization. Search Engine Optimization or better known as SEO, is an extensive process that aims to improve your website’s position and visibility in search result pages. It is a gradual process where the website's rankings and positioning increase over time using time-tested tools and techniques.

The following activities are performed for overall results to be achieved by search engine optimization.

Website Analysis

Website Analysis

This is the first and foremost important step in Search Engine Optimization. A website is analyzed considering many factors such as testing website speed, ranking on google home page, current traffic coming on the website, user's perspective and interaction. Many other evaluations are done to analyze your website thoroughly.

Keyword Research

Keyword research analyses and identifies a list of valuable keywords for Search engine optimization. The keywords, or search terms,  often become a guide for the direction of your content and market Strategy.

Keyword Research
SEO

On page & Off Page Optimization

On-page SEO optimizes web pages to rank higher and earn relevant traffic in search engines. It includes publishing high-quality content optimizing page content, titles, checking page load speed, URL structure, mobile-friendliness, adding social tags, internal linking and meta descriptions. It is also known as On-Site SEO.

 

Off-page Search Engine Optimization refers to all the things done outside your website to increase your ranking and positioning worldwide. It includes link building, brand mentions, bookmarking, commenting, forums, influencer outreach, and newsletters.

Content & Blog additions

Content in SEO plays an essential role in driving traffic to your website, which gets you additional sales, orders and visibility. Forbes indicates that an average of 600-700 words per page are optimal for SEO. Forbes also states that websites with less than 300 words per page are considered “thin” by Google's standards and, most likely, won't rank as highly in search.

Content and Blog Additions
Blogging

Blogging

Blogging helps position your website as an answer to your target customer’s questions

and queries. There are many benefits of blogging. It makes it easier to acquire backlinks,

increases visibility and improves your social media efforts; more indexed pages means

more searches and traffic.

Backlinks

Backlinks are clickable links of another website in your website. Backlinks signal google that another resource finds your content valuable enough to link to it within their own Content. Backlinks are also called "inbound links" or "incoming links. Acquiring right Backlinks become one of the core foundations of a successful Search Engine Optimization Strategy.

Backlinks
Monthly audit and Reports

Monthly Audit and reporting

After reviewing most of the tools and techniques in search engine optimization, we have

learned that better ranking and positioning achievement is a continuous process and not a one time activity. Therefore, we at Digital Buddy 365 make sure that monthly audits and reporting services are conducted and shared with our clients to ensure success and target achievement.

Contact us & Provide your details to get a free evaluation of your Search Engine Strategy.